Hi, I’m Nilangan Ray, a B2B T-Shaped Marketer with 10 years of experience and a solid background in content marketing.
I can help you strike the right balance between art (marketing) and tech (AI) to execute lean-budget strategies that drive results while preserving brand equity.
Talk to my AI twin right away or schedule a call with me at your convenience.
I am a B2B T-Shaped Marketer with 10 years of experience and a solid background in content marketing. I began my career as a B2C marketing and advertising manager, where I acquired and managed 2M followers.
Next, I became a founding member of Salespanel, a B2B SaaS product, where I helped the company become profitable as a solo marketer. I built the inbound engine and scaled it from 0 to 35K B2B monthly visitors on a small, bootstrapped budget.
As the only marketer in the company, I had to play a generalist role where I worked on multiple verticals including copywriting, content, customer marketing, podcasts, core business strategy, etc. I also hired and worked with freelancers to scale inbound operations.
After leaving Salespanel in October 2024, I worked with various brands and agencies, which helped me gain experience in adapting to established playbooks and organizational structures. In 2025, I adopted an AI-first approach, blending art with technology to achieve practical results by focusing on real outcomes rather than fancy workflows and gimmicks.
Update: I built Pointers AI, a SaaS product that automatically integrates with your calendar, joins your customer-facing meetings (sales or CS), and transforms them into high-quality content for your website or social media in just 2 days, using vibe coding.
I take an AI-first approach, but that doesn’t mean I’ll create poor quality AI content or gimmicky agent workflows that don’t add value to your business.
My process begins by understanding your business goals. I will then allocate available resources to strike the right balance between quality, efforts, and efficiency, ensuring scalability without sacrificing the results you need. I use AI to do things faster and scale systems while maintaining the desired quality standard. For example, will I create a generic blog post with AI? No, because it’s unlikely to rank or bring value to your prospects as of today. But, will I use AI for content repurposing or distribution? Yes, with human oversight!
I’ll help you generate 3-4X more qualified leads from your existing US website traffic by identifying real people (not companies) who visit your website and turn them into qualified leads.
The service uncovers the names, emails, phone numbers, companies, and intent of up to 50-65% of your visitors, with 70-80% accuracy.
This is a fully CCPA-compliant service designed exclusively for mid-market and enterprise companies targeting US customers. Traffic from outside the US is excluded by default.
Using AI for content creation doesn’t mean churning out low-quality content and posting it everywhere. I will strike the right balance between AI and human efforts to create and distribute content across multiple channels.
Picture this: you create a high-quality blog post, webinar, podcast, or case study. Then, through smart repurposing, it’s transformed into engaging short videos, social media posts, infographics, and carousels, each created with human oversight to maintain quality standards set by you. Our strategy revolves around crafting valuable, in-depth core content, while AI streamlines the repurposing and distribution, amplifying reach across multiple channels and customer touchpoints without the need for team expansion.
With Reddit’s recent partnership with Google, threads from the website now rank in the top 3 of search results and are heavily used for AI Overviews and AI Mode answers. This shift means your brand must now integrate Reddit into your omnichannel strategy.
The problem is: Cracking Reddit isn’t easy. Salesy posts and comments are usually downvoted, ridiculed, or removed. As a Redditor (who has been active on the platform for 8 years), I will help you:
Posting consistently on LinkedIn or X is a chore when you have a business to grow. I get it! But, did you know that 77% of customers are more likely to buy from a brand with an active leadership presence on social media? The question is: How can we keep C-Suite and Founder profiles active without distracting them from their real jobs?
That’s where I come in. I will learn from your style to create high-quality (and not generic AI slop) content for you and your brand. From turning your profile into a funnel, crafting engaging posts, comments, and carousels, to creating real-like AI-cloned voice overs and avatars, I’ll ensure your profile does thought leadership while you do what’s more important for your business.
Did you know only 1.74% of newly published pages rank in the top 10 within a year? What this means is that if you’re aiming for a quick traffic boost in a single quarter, launching new blogs may not be the best move. Instead, what we can work on is improving rankings on your existing content or getting more traffic through LLM platforms. On the other hand, if your goal is to build long-term organic presence, creating new content that is designed to rank is the way to go. I will build and execute your content strategy that aligns your budget with your marketing goals.
And, if you already have an organic strategy, I can help you improve and scale it. Google is now prioritizing creator-led content and community discussions. Vanilla corporate-speak SEO content is no longer going to rank. What I can do is help you build a high-impact organic content strategy that drives long-term results and adapts to changing search trends.
The best content comes from real conversations. By tapping into sales and customer success calls (with AI), I’ll uncover the pain points, use cases, and solutions that your product addresses.
In a predictable manner, we will learn about challenges and use cases discussed in these calls. These insights will be used to create high-value content that resonates with your audience and highlight how your product addresses their needs.
Working with limited budgets has made me an expert in building high-impact campaigns with minimal resources. No need for a massive team or big ad spend—I’ll help you create lean marketing setups that deliver results without breaking the bank.
By planning lean and iterating quickly, I will ensure that your campaigns drive value without breaking the bank.
I am a marketing generalist who loves solving problems and leading thought. There are things that I already know and for things that I do not know, I use AI to guide my implementation.
If you have ideas on how I can help increase your revenue or save you time, let’s talk and turn those ideas into results.
Independently submitted opinion piece. Trended #4 Article of the Week on Hackernoon. Read by 4,600+ people. Was cited in an academic paper by Sebastian Oliver, Associate Professor at the University of Southampton Business School.
Independently submitted opinion piece. Republished on Hackernoon, shared by scientist Jason H. Moore (https://en.wikipedia.org/wiki/Jason_H._Moore), as well as the CEO and COO of Hackernoon.
Independently submitted opinion piece, reposted by Barry Schwartz (https://en.wikipedia.org/wiki/Barry_Schwartz_(technologist)) on Search Engine Roundtable.
Unfortunately, it does not rank. However, it’s one of my best works on technical deep dives.
It’s a bit dated, as I wrote this piece when ChatGPT first started gaining traction. However, some of the points I mentioned have proven to be true.
This was one of my first thought leadership pieces. My writing has improved significantly since I wrote it four years ago, but the concepts mentioned here are still quite interesting.
I wrote most of the landing pages for Salespanel, so feel free to check out any of them on the website.
